User Interface Design is complex. Achieving good user experience and appealing aesthetics requires a process that integrates many aspects of the product that are interconnected to the business that supports it. The method I use allows the participation of all stakeholders and users applying a scientific approach based on hypothesises and loops of feedback to produce a product that works for every user and the business interest as well.
In a nutshell
- Users achieve more with less: It goes straight to the point. Users meet their goals and revenue generations are faster.
- Software companies significantly reduce costs: Products are easier to sell, develop and maintain. Expansion through customer satisfaction rather than marketing pressure.
For more details, see my post on LeanUX Method