UX Design process
Engineering Simplicity
Understand challenge
Problem definition. What is the problem to resolve and what are the key metrics to consider.
High definition analytical data over total of users during specific periods of time.
Science applied to design
Experience Design process
I applied classic scientific methods of hypothesis and experimentation with real users to prove or disprove that services and products will perform as expected before going into production.
Discovery
Research
Understand user journeys, expectations and competitors
End to end user journeys, what jobs are they trying to resolve, pain points, pain relievers and gains. How competitors resolve same/similar problems.
End to end user flowHypothesis:
One problem, multiple solutions
Collaborative exercises with users and experts to harvest the power of collective thinking process. Prove or disprove ideas through group discussion and simple hand drafting.
Everyone is a designer.
Co-creation of ideas with stakeholders and usersSelect idea:
Exploration of a selected idea on the context of a journey and basic wireframes
Best candidate idea is elaborated in context
Selection of idea, journey map, wireframes
Team exercise to develop ideas and process awarenessPrototype and test
User testing
Qualitative and quantitative tests of the ideas through prototypes before going into the expensive process of final production
Interactive prototype for user testing
Clusters of common topics from user testing interviewsVisual design
High level visual presentation
Final look and feel of the product. Design specifications and production ready details.
High level visual representation of final design, ready for productionProduction
Team logistics
Step by step production process and quality tests before launching product into the market.
Atlassian Jira Board. Tasks organised through tickets
Choosing the right method for your project
All methods will contribute to reducing uncertainty on how users will react to your product and services before investing time and effort in the production process.
The method of choice depends on the problem to resolve, precision required, budget and time constraints.
There are many methods available in a constant fight for getting the status of standard.
Bellow is my list of commonly used ones.
Human Centred Design
A process that begins from the users themselves rather than the designer. Users produce the ideas for products and services to resolve their needs in the way they like. The designer iterates over users’ ideas.
Useful links
- I use the IBM documentation for HCD in organisations
- IBM design thinking for practitioners. Free courses available here
- Design thinking playbook
Strategyzer
End to end method to create business solutions by matching value propositions with customer profiles. Very comprehensive end to end solutions. Best for rapid iterations in small organisations that allow faster course correction on processes and business objectives.
Useful links:
Lean UX
This method uses experts’ pre-conception as a starting point. Ideas begin from assumptions course corrected by quick iterative experimentations and user testing.
his method is ideal for fast pace startups.
Useful links:
Google Design Sprint (GV)
Similar to Lean UX, it focuses the effort in learning from rapid experimental prototypes to validate user’s response on innovative products and services.
Useful links:
Jobs to be done (JTBD)
Value creation from the point of view of users trying to resolve a specific situation (job). Ex. “I need to put a frame on my wall” does not necessarily require nails and a hammer.
Useful links:
Latest portfolio update
- Sebastian BorugesEnergy bills simplified28 June 2018 - 4:48 pm
Energy bill redesign
- Sebastian BourgesMyToyota app10 June 2017 - 8:27 pm
MyToyota app. R/GA Agency
- Sebastian BourgesOnline Life Insurance Application15 November 2016 - 9:04 pm
AIA Insurance
Sebastian Boruges
Sebastian Bourges
Sebastian Bourges