UX Design process
I applied classic scientific methods of hypothesis and experimentation with real users to prove or disprove that services and products will perform as expected before going into production.
Problem definition. What is the problem to resolve and what are the key metrics to consider.
End to end user journeys, what jobs are they trying to resolve, pain points, pain relievers and gains. How competitors resolve same/similar problems.
Collaborative exercises with users and experts to harvest the power of collective thinking process. Prove or disprove ideas through group discussion and simple hand drafting.
Everyone is a designer.
Best candidate idea is elaborated in context
Qualitative and quantitative tests of the ideas through prototypes before going into the expensive process of final production
Final look and feel of the product. Design specifications and production ready details.
Step by step production process and quality tests before launching product into the market.
All methods will contribute to reducing uncertainty on how users will react to your product and services before investing time and effort in the production process.
The method of choice depends on the problem to resolve, precision required, budget and time constraints.
There are many methods available in a constant fight for getting the status of standard.
Bellow is my list of commonly used ones.
Human Centred Design
A process that begins from the users themselves rather than the designer. Users produce the ideas for products and services to resolve their needs in the way they like. The designer iterates over users’ ideas.
End to end method to create business solutions by matching value propositions with customer profiles. Very comprehensive end to end solutions. Best for rapid iterations in small organisations that allow faster course correction on processes and business objectives.
This method uses experts’ pre-conception as a starting point. Ideas begin from assumptions course corrected by quick iterative experimentations and user testing.
his method is ideal for fast pace startups.
Google Design Sprint (GV)
Similar to Lean UX, it focuses the effort in learning from rapid experimental prototypes to validate user’s response on innovative products and services.
Jobs to be done (JTBD)
Value creation from the point of view of users trying to resolve a specific situation (job). Ex. “I need to put a frame on my wall” does not necessarily require nails and a hammer.